“We love this,” Bishop exclaimed to Weekend Today co-anchor Jenna Wolfe, as they stood on the set of the show with a bottle of our Arbequina on the counter. “This is California Olive Ranch. It was our top-ranked of the 10 California oils that we sampled.”
Bishop went on to say our Arbequina “tastes delicious.”
“We thought this was as good as any European oil.”
Cook’s Illustrated plans to publish its list of the top olive oils in its September issue.
Bishop – who also is editorial director of the popular public TV cooking show America’s Test Kitchen – praised California’s olive oil industry, likening it to the state’s world famous wine industry.
“The California olive oil industry is sort of like the wine industry was in California back in the 1970s. Nobody’s heard of it. But you’re going to hear about it very soon,” said Bishop. “They’re doing a tremendous amount of olive oil now out in California.”
And Bishop predicted strong growth for California olive oils: “They’re going to be in supermarkets all over the country in coming years.”
I couldn’t agree more!
Claude S. Weiller
Vice President of Sales & Marketing
California Olive Ranch