OUR DESTINATION SERIES

Destination Series is a globally inspired blend of oils from our California farmers and our network of trusted family farmers in Argentina, Chile and Portugal.  Together we craft high-quality EVOO, and we’re proud to showcase an end-product that is blended and bottled in Northern California by our QA and milling teams.

Did you change the label?

Did you change the label?
Yes. We kept our square, green bottle, our bright blue skies and the proud rancher - all those elements are near and dear to us. We also wanted to ensure that you can tell apart our Destination Series from our 100% California Everyday line, so for this reason we made some tweaks to the label. As leaders in transparency in the industry, we continue to list the countries of origin on both the front and back labels.

Did you change the oil inside?

Did you change the oil inside?
The Destination Series remains the same as it has since it’s launch last year.

Is it still extra virgin olive oil?

Is it still extra virgin olive oil?
Absolutely, yes! We can say with certainty that any of our products labeled extra virgin olive oil are certified extra virgin by an independent third party.

Why is it no longer 100% from California?

Why is it no longer 100% from California?
Our Destination Series products are made with carefully selected, like-minded partners in California, Argentina, Chile & Portugal who take special care in making amazing tasting extra virgin olive oil their #1 priority. For 20 years, we’ve helped establish an industry for high-quality olive oil from California; now we aim to do the same with high-quality olive oil from around the world.

We continue to offer 100% California extra virgin olive oil in our Reserve Collection as well as in our 100% California Everyday line, which we’re working to bring to a store near you soon.

Will the price be higher?

Will the price be higher?
We are committed to crafting high quality extra virgin olive oil at an affordable price. However, price at shelf can vary by retailer.

Which countries are considered “around the world”?

Which countries are considered “around the world”?
Great tasting extra virgin olive oil can be found all over the world! And, we’re fortunate to have developed long-term partnerships with incredible olive farmers not only from our home state here in California, but also in Argentina, Chile and Portugal who have a like-minded focus on quality, above anything else. We firmly believe in the quality of the extra virgin olive oil our partners are crafting and are proud to share their incredible certified extra virgin olive oil with you.

Can I trust extra virgin olive oil from other countries?

Can I trust extra virgin olive oil from other countries?
Yes! Olives have been grown all over the world for hundreds of years! We know our partners personally, visit their ranches frequently throughout the year, and observe their production of high-quality extra virgin oil that meets our own extremely high standards for quality and transparency. We are not buying olives on the open market but through trusted partners. We are proud to put our name on the high quality suite of products we’ve called Destination Series. For those who prefer extra virgin olive oil exclusively from California, we continue to offer our Reserve Collection, as well as our 100% California Everyday line, which we are working to bring to a retailer near you soon.

Where can I find 100% California evoo?

Where can I find 100% California evoo?
We continue to offer 100% California extra virgin olive oil in our Reserve Collection, as well as in our 100% California Everyday line, which we’re working to bring to a shelf near you in the coming months.

How is this different than what you’ve been doing since the beginning?

How is this different than what you’ve been doing since the beginning?
Our millers and sensory experts blend our products to a specific taste profile - blending varietals based on flavor profile and varying intensity levels. We blend to maintain a consistent taste profile throughout the year. Destination Series follows this same practice - blending to a consistent taste profile so what you taste in January is the same profile you will taste in December - consistency in taste is the key.

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