INTRODUCING DESTINATION SERIES

After many years of perfecting the craft, we are excited to finally announce our collaboration with hand selected farms in some of the best growing regions around the world – a blend of only the highest-quality extra virgin olive oil from California, Argentina, Chile and Portugal, called Destination Series. This line is a new suite of products that celebrates farmers who share the same passion and drive for quality as we do. We are proud to highlight their extra virgin olive oil with our California extra virgin olive oil in our new Destination Series line of products.

Did you change the label?

Did you change the label?
Yes, we kept some of the main design elements the same, so you will still recognize your favorite brand on the shelf. We kept our square, green bottle, our bright blue skies and the proud rancher - all those elements are near and dear to us. We wanted to ensure you understand our new oils – for that reason we’ve changed the product line name to Destination Series, included the countries of origin on the front and back labels and made additional design changes to the label.

Did you change the oil inside?

Did you change the oil inside?
Yes, however the flavor profile, taste and quality remain the same as what you’re used to. It is still, and will always be, high quality, certified extra virgin. In addition to extra virgin olive oil grown by farmers in California, we’ve included extra virgin olive oil from our trusted partners in Argentina, Chile and Portugal.

Is it still extra virgin olive oil?

Is it still extra virgin olive oil?
Absolutely, yes! We can say with certainty that any of our products labeled extra virgin olive oil are certified extra virgin by an independent third party.

Does it taste different now?

Does it taste different now?
No! We know how important taste is to you, so we continue to craft the same, delicious flavor profile you know and love in our Everyday, Mild & Buttery and Rich & Robust varieties.

Why is it no longer 100% from California?

Why is it no longer 100% from California?
Our Destination Series products are made with carefully selected, like-minded partners in California, Argentina, Chile & Portugal who take special care in making amazing tasting extra virgin olive oil their #1 priority.

Destination Series was developed as a long-term response to the variable nature of agriculture. Olives are an alternate-bearing crop, which means one year there’s a big crop and the next year there’s a significantly smaller crop. By incorporating extra virgin olive oil from growing regions around the world in addition to our California extra virgin olive oil, we can supply amazing tasting oil year-round.

We continue to offer 100% California extra virgin olive oil in our Reserve Collection on our online store, as well at as select grocers nationwide. We’re expanding the retail distribution of this line as quickly as possible, so feel free to ask your local grocer to start carrying it!

Why did you choose to blend in olive oils from around the world?

Why did you choose to blend in olive oils from around the world?
There are incredible extra virgin olive oils being produced around the world. We want to be the brand that helps bring these incredible oils to retailers across the United States. We have developed key relationships with expert olive farmers all over the world who have a like-minded focus on quality. From our partners in Argentina, Chile, to our partners in Portugal, we firmly believe in the quality of the extra virgin olive oil our partners are crafting and are proud to share their incredible certified extra virgin olive oil with you.

Which countries are considered “around the world”?

Which countries are considered “around the world”?
Great tasting extra virgin olive oil can be found all over the world! And, we’re fortunate to have developed long-term partnerships with incredible olive farmers not only from our home state here in California, but also in Argentina, Chile and Portugal who have a like-minded focus on quality, above anything else. We firmly believe in the quality of the extra virgin olive oil our partners are crafting and are proud to share their incredible certified extra virgin olive oil with you.

Can I trust extra virgin olive oil from other countries?

Can I trust extra virgin olive oil from other countries?
Yes! Olives have been grown all over the world for hundreds of years! We know our partners personally, visit their ranches frequently throughout the year, and observe their production of high-quality extra virgin oil that meets our own extremely high standards for quality and transparency. We are not buying olives on the open market, but through trusted partners. We are proud to put our name on this new, high quality suite of products we’ve called Destination Series. For those who prefer extra virgin olive oil exclusively from California, we continue to offer our Reserve Collection, available online as well as an expanding line of local grocers near you.

Will the price be higher?

Will the price be higher?
No, we are keeping our prices the same, however, price at shelf can vary by retailer.

Where can I find 100% California evoo?

Where can I find 100% California evoo?
We will continue to offer 100% California extra virgin olive oil in our Reserve Collection – Arbequina, Arbosana and Miller’s Blend. These oils are available online and at select retailers around the country.

How is this different than what you've been doing since the beginning?

How is this different than what you've been doing since the beginning?
Our millers and sensory experts blend our products to a specific taste profile - blending varietals based on flavor profile and varying intensity levels. We blend to maintain a consistent taste profile throughout the year. Destination Series follows this same practice - blending to a consistent taste profile so what you taste in January is the same profile you will taste in December - consistency in taste is the key. We’ve maintained the same flavor profile in our Destination Series products as you found in our previous Everyday Series products of the same name: Everyday, Mild & Buttery and Rich & Robust.

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