Today is a very exciting day at California Olive Ranch! We’re proud to share with you all our new logo and our new labels. We’ve worked hard over the last two years to make sure our look really represents what is important to us, and you: making great EVOO from California!
First of all, our ranchers are the heart and soul of what we do. So we’ve moved our rancher to the foreground! We reimagined our rancher from holding the olive proudly over his head to carefully carrying it close to his heart. Our ranchers are nothing if not proud of and passionate about what they do. These farmers and their families put so much care into their crop, which makes for really great extra virgin olive oil.
Wanting to celebrate the beautiful landscape of the Sacramento Valley, where our olives are grown, we’ve replaced the fields with the valley floor, rolling hills and mountain ranges that are characteristic of that part of Northern California. If you look to the North from our ranch in Corning on a clear day, you can see a snow capped Mt. Shasta in the background!
We’ve also kept a lot of what you know and love. We have the same beautiful green bottle, with the handy ‘olive grips’ on the side for your fingers. And nothing says California like a bright blue sky, so you’ll still see this on our bottle.
If you’ve already had the pleasure of experiencing our new label in person, you’ll notice the nod to our heritage and our Master Miller Bob Singletary on the sides. We’ve been proudly producing extra virgin olive oil grown and crafted in California since 1998. Bob, one of the most respected millers in the business, oversees our milling process, wherein Bob tastes every batch to ensure optimal flavor before it is bottled.
We feel these modifications help to better express our people and our values. We hope you enjoy the new look!