CHICO, Calif. (August 27, 2019) – California Olive Ranch, the pioneers of premium and affordable
extra virgin olive oil, today announces the appointment of Michael Fox as CEO. Fox joins California Olive
Ranch with over 15 years of consumer packaged goods (CPG) experience, including senior positions at PepsiCo, Safeway, and Columbus Craft Meats, and was most recently the CEO of J.R. Watkins, LLC.
California Olive Ranch, an innovator in modern-day olive oil production methods, is now the largest domestic producer of olive oil with the number one selling item in the U.S. extra virgin olive oil category. California Olive Ranch is the parent company of its beloved namesake brand, as well as Lucini Italia’s lineup of products. The company grows, mills and bottles California olive oil and has strategic relationships with high-quality, like-minded farmers from top olive producing regions all over the world. These relationships are inspired by a commitment to collectively advancing the industry to the highest levels of ingredient transparency and product quality.
“I’ve been a longtime fan of California Olive Ranch’s products and of their incredible efforts in pushing both the domestic and international industries forward” said Fox. “The company is in a great position to continue innovating, expanding, and bringing awareness to the breadth of opportunity in high quality extra virgin olive oil. I’m excited to lead this great team and partner with our growers in California and abroad.”
Fox brings a very successful track record to California Olive Ranch. Most recently, he served as CEO of J.R. Watkins, where he led the spin-off and expansion of the 150-year old brand’s natural personal and home care product line. At Columbus Craft Meats, Fox led corporate strategy, marketing and product development for the San Francisco-based salumi and deli meat brand. Fox also spent time in retail, leading product and brand development for Safeway’s multi-billion dollar store brand portfolio. He also spent close to eight years at PepsiCo’s Frito-Lay division working on many of its brands.
About California Olive Ranch
Founded in 1998, California Olive Ranch was the first company to take American olive oil to a whole new level. While olives have grown in California for hundreds of years, California Olive Ranch pioneered new ways of cultivating and harvesting olives to make their extra virgin olive oil premium and affordable. They developed their own ranches in California and helped olive farmers all over the world implement modern day olive production methods. All of their extra virgin olive oils are certified extra virgin by an independent third-party. California Olive Ranch offers 10 products in retail across two product lines, and is the largest producer of domestically made extra virgin olive oil.