Why Our New Olive Oil Bottle is Green & Has Olive-Shaped Grips

Here’s the second installment in a two-part Q&A in which Ron Vandenberg gives his perspective on the creative process behind our new rectangular bottle. Ron is co-founder of the crack design firm Berkeley Merchant, in Berkeley, Calif. Our CEO, Gregg Kelley, and I worked many hours with Ron and Kim Caruana of Berkeley Merchant to … Read more

Our New Olive Oil Bottle & Why It Breaks From Tradition

You may have noticed. We rang in 2011 with a new sleek, green bottle for the extra virgin olive oils produced from our fall harvest. The color and rectangular shape reflects hours of brainstorming as well as a desire to try something totally new in the olive oil business. The green rectangular bottle replaces the … Read more

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