The Do’s and Don’ts of Storing Olive Oil

Fresh extra virgin olive oil basically is fruit juice. (Yes, olives are a fruit, the fruit of olive trees!) So, just like other fruit juices, the oil from an olive is perishable. And, unlike wine,extra virgin olive oil doesn’t improve with age; it’s actually just the opposite. How you go about storing olive oil will … Read more

Storing Olive Oil To Protect It From The “4 Enemies”

Here’s a lesser known fact about extra virgin olive oil – one worth remembering. Extra virgin olive oil is fresh-squeezed juice – just like good fruit juice. (Yes, olives are a fruit.) Consequently, extra virgin olive oil is perishable. And, unlike wine, extra virgin olive oil doesn’t improve with age. Quite the contrary – as we … Read more

Europe’s Olive Oil Brouhaha and Why It’s Vital to Store Your Oil Properly

I once again thought about why it’s crucial to store olive oil at home properly while I was reading about the media firestorm that erupted in Europe recently. It began after the European Union banned restaurants from serving olive oil in cruets or dipping bowls at tables. Instead, restaurateurs would have to serve oil in … Read more

Olive Oil is Perishable, So Here’s How to Keep It as Fresh as Possible

A fan named William emailed us a couple days ago: “Do you have any info on typical shelf life for your olive oil, and also the best way to keep an open bottle fresh?” Great question, we replied, and offered him tips. And, because it’s such an important topic, it’s worth revisiting here. That’s because … Read more

How to Store Extra Virgin Olive Oil: The Dos and Don’ts for Keeping it Fresh

We can’t tell you how often we’ve walked into a friend or relative’s kitchen and … gads! … spotted a bottle of our extra virgin olive oil stored by the stove or oven. Sure, it’s a convenient place. But heat damages the oil, shortening its lifespan. Storing olive oil is one of the most important … Read more

The Do’s & Don’ts for Storing Olive Oil to Keep It Fresh

An email landed here recently inquiring about the need to consume olive oil within 60 to 90 days of harvest. The writer also asked how fresh our oils are “from harvest to table.” “Great question,” we replied. It’s an important topic we want to share with all of you. Freshness is crucial. We go to … Read more

Why Our New Olive Oil Bottle is Green & Has Olive-Shaped Grips

Here’s the second installment in a two-part Q&A in which Ron Vandenberg gives his perspective on the creative process behind our new rectangular bottle. Ron is co-founder of the crack design firm Berkeley Merchant, in Berkeley, Calif. Our CEO, Gregg Kelley, and I worked many hours with Ron and Kim Caruana of Berkeley Merchant to … Read more

You Can’t Judge an Extra Virgin Olive Oil by its Color

Extra virgin olive oil comes in various colors, from golden to green. But don’t let color sway your judgment about the actual quality of the oil inside the bottle. It would be like judging a book by its cover or a horse by its color. In other words, not a good idea. “Color isn’t an … Read more


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