Is Color a Reliable Sign of Olive Oil Quality? (Don’t Bet On It!)

My colleagues and I are set to crush tons of olives and taste lots of extra virgin olive oil over the next several weeks during our harvest. And one myth I like to clear up at this time of year is the idea that an olive oil’s color is a reliable indicator of quality. Wrong! “Don’t pay … Read more

An Olive Oil’s Color Won’t Tell You If It’s Good, But Will Tell You Other Things

Next month we begin our harvest. Our harvest teams will gather our olives and rush them to our northern California mill, where Master Miller Bob Singletary and his crew will crush them into extra virgin olive. So now seems like a good time to address a question we hear from time to time: Is an … Read more


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