INTRODUCING DESTINATION SERIES

After many years of perfecting the craft, we are excited to finally announce our collaboration with hand selected farms in some of the best growing regions around the world – a blend of only the highest-quality extra virgin olive oil from California and around the world, called Destination Series. This line is a new suite of products that celebrates farmers who share the same passion and drive for quality as we do. We are proud to highlight their extra virgin olive oil with our California extra virgin olive oil in our new Destination Series line of products. Grown globally, crafted in California.

Did you change the label?

Did you change the label?
Yes. We kept some of the main design elements the same, so you will still recognize our brand on the shelf. Yet, we want to remain very transparent about the product change to ensure you understand our new oils. We are excited to share our new design with you!

Did you change the oil inside?

Did you change the oil inside?
Yes. The flavor profile, taste and quality remain the same as what you’re used to. It is still, and will always be, high quality, certified extra virgin. In addition to extra virgin olive oil grown by farmers in California, we’ve included extra virgin olive oil from hand selected farms in some of the best growing regions around the world. And, of course, all the olive oils inside are certified extra virgin. New oils, same California Olive Ranch!

Is it still extra virgin olive oil?

Is it still extra virgin olive oil?
Absolutely, yes! We can say with certainty that anything labeled extra virgin olive oil is certified extra virgin by an independent third party.

Does it taste different now?

Does it taste different now?
No! We know how important taste is to you, so we continue to craft the same, delicious flavor profile you know and love.

Why is it no longer 100% from California?

Why is it no longer 100% from California?
It’s no secret that farming is a difficult business and growing olives is not without its challenges. Olives are alternate bearing, so it can make harvest unpredictable. We have been preparing for changing weather patterns for years now – planting more acres and fine tuning our farming practices. Over the years, we’ve fostered valuable relationships with olive farmers around the world in an effort to learn from each other and grow the olive oil industry together.

After many years of perfecting the craft, we are excited to finally announce our collaboration with hand-selected farms in some of the best growing regions around the world. This new suite of products celebrates farmers who share the same passion and drive for quality as we do. We are proud to highlight their extra virgin olive oil with our California extra virgin olive oil in our new Destination Series line of products. Grown globally, crafted in California.

Why did you choose to blend in olive oils from around the world?

Why did you choose to blend in olive oils from around the world?
There are incredible extra virgin olive oils being produced around the world. We want to be the brand that helps bring these incredible oils to retailers across the United States. We have developed key relationships with expert olive farmers all over the world who have a like-minded focus on quality. From our partners in Argentina, Chile, and Peru, to our partners in Portugal, we firmly believe in the quality of the extra virgin olive oil our partners are crafting and are proud to share their incredible certified extra virgin olive oil with you.

Which countries are considered “around the world”?

Which countries are considered “around the world”?
We have developed key relationships with hand selected farms in some of the best growing regions around the world; Argentina, Chile, Peru, and Portugal. We will continue to connect with trusted olive farmers in other countries to do the same.

Can I trust extra virgin olive oil from other countries?

Can I trust extra virgin olive oil from other countries?
Yes! Olives have been grown all over the world for hundreds of years! We know our producers personally, visit their ranches frequently throughout the year, and observe their production of high-quality extra virgin oil that meets our own extremely high standards for quality and transparency. We are not buying olives on the open market, but through trusted friends. At the end of the day, we want the taste of our oils to continue getting better and better. We can achieve this by continuing to produce in California as well as collaborating with trusted olive growers around the world. We are proud to put our name on this new, high quality suite of products.

Will the price be higher?

Will the price be higher?
No, we are keeping our prices the same, however, price at shelf can vary by retailer. The benefit of crafting a product with our respected partner growers around the world, is it keeps supply stable, thus also keeping prices stable at the grocery shelf.

Where can I find 100% California evoo?

Where can I find 100% California evoo?
We will continue to offer 100% California extra virgin olive oil in our Reserve Collection – Arbequina, Arbosana and Miller’s Blend. These oils are available online and at select retailers around the country.

How is this different than what you've been doing since the beginning?

How is this different than what you've been doing since the beginning?
It's not. Our master millers have been blending to a specific taste profile since the original launch of our Everyday Series years ago - blending varietals based on flavor profile and varying intensity levels. We've blended these flavors throughout the year to maintain a consistent taste profile. Destination Series will essentially be the same - blending to a deliciously consistent taste profile so what you taste in January is the same profile you will taste in December - consistency in taste is the key.

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