INTRODUCING DESTINATION SERIES

After many years of perfecting the craft, we are excited to finally announce our collaboration with our global partners – a blend of only the highest-quality extra virgin olive oil from California and around the world, called Destination Series. This line is a new suite of products that celebrates farmers who share the same passion and drive for quality as we do. We are proud to highlight their extra virgin olive oil alongside our California extra virgin olive oil in our new Destination Series line of products. Grown globally, crafted in California.

Did you change the label?

Did you change the label?
Yes. We kept some of the main design elements the same, so you will still recognize our brand on the shelf. Yet, we want to remain very transparent about the product change to ensure you understand our new oils. We are excited to share our new design with you!

Did you change the oil inside?

Did you change the oil inside?
Yes. The flavor profile and quality remain the same as what you’re used to. You’ll likely not even notice a taste difference, and it is still, and will always be, high quality extra virgin. In addition to our California extra virgin olive oil, there is extra virgin olive oil from some of the best growing regions around the world. And, of course, all the olive oils inside are certified extra virgin. New oils, same California Olive Ranch!

Is it still extra virgin olive oil?

Is it still extra virgin olive oil?
Absolutely, yes! We can say with certainty that anything labeled extra virgin olive oil is certified extra virgin by an independent third party.

Does it taste different now?

Does it taste different now?
No! We know how important taste is to you, so we continue to craft the same, delicious flavor profile you know and love.

Why is it no longer 100% from California?

Why is it no longer 100% from California?
It’s no secret that farming is a difficult business and growing olives is not without its challenges. Olives are a sensitive crop prone to harsh weather, pests, and since they are alternate bearing, it can make harvest unpredictable. This year, we, along with farmers of all kinds of crops throughout California, were hit with a freeze during our bloom season. This drastically reduced the size of our crop, compromising our ability to make good on our promise of providing Americans with high quality extra virgin olive oil at a reasonable price.

This instance came as no surprise and we have been preparing for changing weather patterns for quite some time now. Over the years, we’ve fostered valuable relationships with farmers around the globe just like us to mutually learn from each other and grow the olive oil industry together.

After many years of perfecting the craft, we are excited to finally announce our collaboration with our global partners. This new suite of products celebrates farmers who share the same passion and drive for quality as we do. We are proud to highlight their extra virgin olive oil alongside our California extra virgin olive oil in our new Destination Series line of products. Grown globally, crafted in California.

Why did you choose to blend in olive oils from around the world?

Why did you choose to blend in olive oils from around the world?
There are incredible extra virgin olive oils being produced around the world. We want to be the brand that helps bring these incredible oils to retailers across the United States.

Which countries are considered “around the world”?

Which countries are considered “around the world”?
Great tasting extra virgin olive oil comes from everywhere! We have developed key relationships with expert olive farmers all over the world who have a like-minded focus on quality. From our partners in Argentina, Chile, and Peru, to our partners in Portugal, we firmly believe in the quality of the extra virgin olive oil our partners are crafting and are proud to share their incredible olive oil with you. We will continue to connect with farmers in other countries to do the same.

Can I trust extra virgin olive oil from other countries?

Can I trust extra virgin olive oil from other countries?
Yes! Olives have been grown all over the world for hundreds of years! We know our producers personally, visit their ranches frequently throughout the year, and observe their production of high-quality extra virgin oil that meets our own extremely high standards for quality and transparency. We are not buying olives on the open market, but through trusted friends. At the end of the day, we want the taste of our oils to continue getting better and better, we can achieve this by continuing to produce in California and collaborating with trusted global partners.

Will the price be higher?

Will the price be higher?
No, we are keeping our prices the same, however, price at shelf can vary by retailer. The benefit of crafting a product with our respected partner growers around the world, is it keeps supply stable, thus also keeping prices stable at the grocery shelf.

Where can I find 100% California evoo?

Where can I find 100% California evoo?
We will continue to offer 100% California extra virgin olive oil in our Reserve Collection – Arbequina, Arbosana and Miller’s Blend. These oils are available online and at select retailers around the country.

How is this different than what you've been doing since the beginning?

How is this different than what you've been doing since the beginning?
It's not. Our master millers have been blending to a specific taste profile since the original launch of our Everyday series years ago - blending varietal flavor profiles and in varying intensities. We've blended these flavors throughout the year to maintain a consistent taste profile. This will essentially be the same - blending to a deliciously consistent taste profile that consumers have appreciated for years. What you taste in January is the same profile you will taste in December - consistency in taste is the key.

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